Huntsville-based national art company 'The Snow Lake Initiative' announces local fundraiser in support of Hospice Huntsville.  


Huntsville, ON, September 26th, 2019 – ‘The Snow Lake Initiative,’ Canada’s new grant and mentorship provider for Canadian artists of all disciplines is hosting a local fundraiser in support of Hospice Huntsville... and you're invited!



When: Friday, November 22nd 7-10 PM
Where: Canvas Brewery. 12 John St. Huntsville
Cost: Free to Attend



  • Interactive S’mores Bar (Vegan & GF friendly)

  • Live Performances by J'aime & special guests

  • Auction

  • Canvas Beer

  • Spiked Hot Chocolate

  • Door Prizes & more…

More info:

In 2015, under the mentorship of my grandpa, Lyle Payne, we threw a Fundraiser called “You Are Not Alone”. Together we brought together many local businesses and raised $7,500 which was donated to the chemo unit and used to purchase tablets for the clinic. At the end of Lyle’s battle with cancer, our family was able to celebrate and honour the man we loved under the Hospice Huntsville roof. In August 2019, our family was blessed yet again with the generosity of Hospice Huntsville as we said goodbye to Don Ouderkirk, my mother’s father, an amazing man of 91 years young.

Both of my grandfathers were amazing, generous and kind men with creative spirits. Lyle was ahead of his time, carving candle holders out of rocks he gathered along the shore of Snow Lake. Don was a skilled woodworker and guitar player whose talents have been passed on from generation to generation. On November 22nd from 7 -10 PM, I’ll be hosting an interactive fundraiser at Canvas Brewery. 50% of net proceeds will be donated directly to Hospice Huntsville. The other 50% will be donated to The Snow Lake Initiative to help assist with the development of a new program. This program will encourage our members to put on fundraisers in their local communities and utilize their talents to create positive impact.

-J'aime Payne, Founder of The Snow Lake Initiative

The Snow Lake Initiative founder J’aime Payne is a creative entrepreneur from Huntsville, Ontario. She relocated to Toronto in 2013, where she worked with several high-profile businesses in the music industry. Ventures included successful applications for provincial grants grossing over $500K, business management for some of Canada’s multi-million-dollar export artists and an inspired term as Director of Member Services at The Canadian Independent Recording Artists’ Association (CIRAA), before it dissolved in 2016. She returned to Huntsville in 2018 to launch The Snow Lake Initiative.

'The Snow Lake Initiative’ (official launch; November 8, 2018) offers micro-funding and unique programming for Canadian artists of all disciplines. It is a free, members-only, social enterprise that offers grants, mentorship opportunities, open-calls and more.

Link to website:

In 2019, The Snow Lake Initiative operated with the generous support of over 15 partners including:

  • Soapstones Natural Skincare

  • MBRP Inc.

  • Brendish Computers

  • Huntsville Festival of the Arts

  • Soul Sistas Restaurant

  • Arrowhead Provincial Park & more

Partner Page:


Snow Lake was a cherished meeting place and the name of Payne's grandmother's family camp on the edge of Algonquin Park. The grounds for yearly father-daughter fishing trips, Snow Lake was a safe space where friends and family came together to teach their children how to fish, cook, make a fire, ruin clothing and simply grow up. The spirit of Snow Lake was encouragement, support, and kindness; celebrating together at the end of a long day with a freshly caught meal, and feeling hopeful and excited for whatever tomorrow brings. Payne called this initiative "The Snow Lake Initiative" in honour of her incredible up-bringing, and the mentorship she received from her grandfather near the end of his life.

For media information, photos/images and interviews please contact:
J'aime Payne, The Snow Lake Initiative
Tel: 647-746-9439/ Email:

For more information please visit: