WE ARE PART OF AN INDUSTRY INUNDATED WITH HOW-TO'S
The Snow Lake Initiative
offers an alternative approach to supporting
ARTISTS across Canada
FREE, ACCESSIBLE, INCLUSIVE & PRACTICAL PROGRAMS
BEHIND "SNOW LAKE"
Snow Lake was a cherished meeting place and the name of my grandmother's family camp on the edge of Algonquin Park.
The grounds for yearly father-daughter fishing trips, Snow Lake was a safe space where friends and family came together to teach their children how to fish, cook, make a fire, ruin clothing and simply grow up.
The spirit of Snow Lake was encouragement, support, and kindness; celebrating together at the end of a long day with a freshly caught meal, and feeling hopeful and excited for whatever tomorrow brings.
I called this initiative "The Snow Lake Initiative" in honour of my incredible up-bringing, and the mentorship I received from my grandfather near the end of his life.
MEET THE FOUNDER
J'aime Payne is a singer-songwriter who grew up in the rural haven of Huntsville, Ontario. She relocated to Toronto in 2013 where she gained critical behind-the-scenes work experience with a number of high-profile creative businesses specializing in the music industry.
Her ventures have included television commercial work, successful applications for provincial grants (grossing more than $500K), business management for some of Canada’s multi-million dollar export artists and a cherished stint with CIRAA (The Canadian Independent Recording Artists' Association) as their Director of Member Services before the association sadly dissolved in 2016.