Media Releases


August 6, 2019 - J’aime Payne Interview with Addicted Magazine

The Snow Lake Initiative’s Founder & Fellow Artist J’aime Payne recently sat down with Addicted Magazine to discuss her experience in the music industry — both as a singer/songwriter, and how she gained critical behind-the-scenes success working with several high-profile creative businesses in the music industry.


June 24, 2019 - artist-to-artist mentorship: Jennifer Hicks

‘The Snow Lake Initiative,’ Canada’s new grant and mentorship provider for Canadian artists of all disciplines, announces that Ontario-based Visual Artist Jennifer Hicks will be next artist-to-artist Mentor.


March 6, 2019 - artist-to-artist mentorship: Kandle

Canada’s new micro-grant and mentorship provider ‘The Snow Lake Initiative’ announces canadian singer, songwriter and sleepless records recording artist ‘Kandle’ as the first mentor for its artist-to-artist mentorship program.

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February 5, 2019 - Business-to-artist mentorship: Tao-Ming Lau

Canada’s new grant and mentorship provider the snow lake initiative announces toronto's blue crane agency founder Tao-Ming Lau as the first mentor for its inaugural business-to-artist mentorship opportunity.


November 23, 2018 - Secret Santa Gift ExchangE

Canada’s new grant and mentorship provider  ‘The Snow Lake Initiative’ announces inaugural micro-grant program, and celebrates official national launch with an artist-to-artist secret santa gift exchange.