Canada’s new micro-grant and mentorship provider ‘The Snow Lake Initiative’ announces Canadian singer, songwriter and Sleepless Records recording artist ‘Kandle’ as the first mentor for its artist-to-artist mentorship program


“In today's music industry,
the artist not only has to
focus on creative, but also
an overall business”

– Kandle

Toronto, ON, March 6, 2019 – ‘The Snow Lake Initiative,’ Canada’s new micro-grant and mentorship provider for artists of all disciplines, announces Canadian singer, songwriter ‘Kandle’ as the first mentor for its artist-to-artist Snow Lake Mentorship Program. Note: The deadline to apply for this mentorship is March 27, 2019.

Born in Victoria, B.C., Kandle’s commanding voice and vivid soundscapes create a witchy world of swampy blues, shadowy pop and ghostly rock. In 2017, she signed to Toronto-based alternative label Sleepless Records and released her acclaimed debut EP ‘Damned if I Do’ on May 11, 2018.

The road to her sophomore album, ‘Holy Smoke’ – released September 28, 2018 – was a winding one. On the album’s 11 tracks, Kandle tackles sexual assault, abuse of power and life on the road with vulnerability and force. She teamed up with all-star producers Sam Goldberg Jr. (Broken Social Scene), Devon Portielje (Half Moon Run), Graham Walsh (Holy Fuck), John Agnello (Sonic Youth, Kurt Vile) and Alex Bonenfant (July Talk, Crystal Castles), and upon its launch, ‘Holy Smoke’ debuted at #4 on Canada’s iTunes alternative charts.

Official video for Kandle’s single “Broken Boys,” from her new album ‘Holy Smoke.’

Kandle Osbourne (who also performs with her father, Canadian rock icon Neil Osborne of 54•40) states, “Being a mentor sparked my interest because I wanted to emphasize the importance of having wise and trustworthy people around you, like the ones I’ve had in my corner through the chaotic journey of becoming an artist. These people have allowed me to be the artist and businesswoman I am today. The support and advice of someone that understands your goals and ambitions can go a long way, and because of that, I am honored to be that person for my mentee.

“In today's music industry, the artist not only has to focus on creative, but also an overall business, which you must lead with efficiency and optimism. I'm a producer, songwriter, and boss of Kandle Music Inc. and am excited to share my ten years of knowledge with you!”

‘The Snow Lake Mentorship Program’ is a three-month, one-on-one opportunity (business-to-artist or artist-to-artist) for artists to gain unique insight and experience from active career professionals.

The process to apply for a mentorship involves three steps:
1. The Snow Lake Initiative announces the mentor.
2. The artist/member writes a one or two-page letter or “pitch” (addressed directly to the mentor).
3. The mentor personally selects the mentee, and introductions are made.

It is free to apply for all mentorships and programs.

In the summer of 2018, Kandle signed with Los Angeles based management company, Fourward. Since then, she released two integral music videos that highlight her artistry; “Bender,” directed by Kat Webber and “Broken Boys,” directed by Lauren Graham. She also appeared in Jack White’s “Corporation” video from his latest album ‘Boarding House Reach.’

Next, Kandle will be featured at SXSW’s 2019 Showcase Series in mid-March and soon releasing her powerful new music video for “Nobody Wants You Now.”

The Snow Lake Initiative founder J’aime Payne is a creative entrepreneur from Huntsville, Ontario. She relocated to Toronto in 2013, where she worked with several high-profile businesses in the music industry. Ventures included successful applications for provincial grants grossing over $500K, business management for some of Canada’s multi-million-dollar export artists and an inspired term as Director of Member Services at The Canadian Independent Recording Artists’ Association (CIRAA), before it dissolved in 2016.

** This mentorship opportunity is presented in partnership with Soapstones Natural Skincare and Bandbox Inc.

** Additional support is by media partner PopCan Radio, and promotional partner Music and Film in Motion (MFM).

‘The Snow Lake Initiative’ (official launch; November 8, 2018) offers micro-funding, mentorships and unique programming for Canadian artists of all disciplines. It is free to become a member.